Easy Peasy Books
This podcast is hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and 6x published author.
– For more information visit: EasyPeasyBooks.com
– Connect with her at: linkedin.com/in/gillianwhitney
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
This show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
107: Take Off the Author Hat, Put On the Marketing Hat: How Video Sells Books with Annette Richmond
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You wrote the book. But if you're not showing up on camera talking about it, does anyone actually know it exists?
In this episode of the Easy Peasy Books Podcast, I'm sharing a conversation I originally recorded live on Substack with my friend Annette Richmond, a video coach who helps consultants and entrepreneurs stop dreading the camera and start showing up on it. Annette and I get into why every author needs to take off the author hat and put on the marketing hat, and why video is still the fastest way for people to get to know, like, and trust you enough to actually buy your book.
We cover how to pull off an unboxing video without accidentally showing your home address, why a "why I wrote this book" video belongs in every author's launch plan, and how I used AI generated dachshund videos (yes, really) to promote my last book without ever feeling salesy. We also talk about why it's never too early and never too late to start documenting your book journey on camera, and what to do if the thought of turning on the camera still makes you want to run and hide.
Chapters:
0:42 – Why This Conversation Belongs Here (My Intro)
2:57 – Author or Book: Picking One Focus Per Video
5:11 – Unboxing Videos Done Right (and the Address Mistake to Avoid)
6:56 – The "Why I Wrote This Book" Video Every Author Needs
11:18 – AI Video Tools: Dachshunds, Sora, and Having Fun With It
18:36 – Book Launch Lives and the FOMO Factor
22:33 – It's Never Too Early (or Too Late) to Start Filming
27:48 – Getting Over Camera Discomfort and the Wrap-Up
- Annette Richmond: linkedin.com/in/annetterichmond
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com