Easy Peasy Books
This podcast is hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and 6x published author.
– For more information visit: EasyPeasyBooks.com
– Connect with her at: linkedin.com/in/gillianwhitney
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
This show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
105: Leveraging Visibility: Trade Reviews, Awards, and Author Credibility with Susan M. Barber
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You published your book. Now what? A lot of authors hit publish and just hope for the best, but that's not what today's guest did. She went after trade reviews, she applied for awards, and she found a way to get her self-published book into actual libraries. If you've ever wondered whether any of that stuff is worth the effort, this episode is going to answer that question.
In this week's episode of the Easy Peasy Books Podcast, I sit down with author and visibility coach Susan Barber to talk about her journey from twenty-six years in corporate I.T. to writing two books, The Visibility Factor and Your Journey to Visibility Workbook, and building a podcast around the same message. We get into how she landed trade reviews that compared her to Brene Brown, what it took to become a Foreword INDIES finalist and bronze winner, why she skipped an ebook version of her workbook, and her advice for introverted authors who feel like promoting their book is the hardest part of the whole process.
0:41 – Why Visibility Matters for Authors
5:59 – Turning a Book Into a Podcast and Expanding Your Message
8:12 – How Trade Reviews Build Credibility for Your Book
10:41 – Why Susan Created a Workbook as Her Second Book
16:41 – Publishing Decisions: Formats, Audiobooks, and Knowing When to Launch
21:48 – Book Awards, Libraries, and New Ways to Reach Readers
26:16 – Why Authors Have a Responsibility to Market Their Books
- Susan M. Barber: linkedin.com/in/susanbarbercoaching
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com