Easy Peasy Books
This podcast is hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and 6x published author.
– For more information visit: EasyPeasyBooks.com
– Connect with her at: linkedin.com/in/gillianwhitney
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
This show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
103: Beyond the Book: How to Turn Your Readers Into Clients with James Ranson
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You wrote the book. You published the book. And then you sat back and waited for the clients to roll in. But here's the thing nobody tells you. Getting your book onto Amazon isn't the finish line. It's the starting line. There's a gap between somebody reading your book and somebody actually becoming your client, and most authors don't even know it's there. They just wonder why the phone isn't ringing.
In this week's episode of the Easy Peasy Books Podcast, I sit down with James Ranson, a book editor and ghostwriter who spent over a decade helping authors write their books before he made a big pivot. Now he helps them do the part that so many authors miss, turning readers into clients. We talk about why the "if you publish it, they will come" mindset quietly holds so many business authors back, and the surprisingly simple bridge James builds to close that gap. If you've got a book out there that just isn't bringing you the business you hoped for, this conversation is going to hit close to home.
0:41 – Turning Your Business Book Into a Business Tool
4:38 – Why Your Book Alone May Not Generate Clients
10:07 – Bridging the Gap Between Reader and Customer
13:41 – Building Trust With a Value-Packed Email Sequence
18:39 – Why This Isn't Just Another Online Course
23:39 – Connecting Your Book to Your Email Strategy
29:41 – How James Helps Authors Monetize Their Books
- James Ranson: linkedin.com/in/james-ranson
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com