What does it take to write a book that features forty-four women, nine months of interviews, and a whole lot of staying out of the rabbit holes? In this episode, Gillian sits down with brand strategist, author, and facilitator of lightbulb moments Orly Zeewy to talk about her upcoming book, Why Not Me? The Female Guide for Entrepreneurship. Orly shares the behind-the-scenes story of how she found her subjects, the criteria she used to decide who made the cut, and how she kept her interviews focused when every single woman she spoke with could have been a book unto herself.

But this episode goes beyond the writing process. Orly opens up about the real challenges women face when launching and growing a business, from chronic undercharging to the funding gap that leaves female founders borrowing from friends and family while their male counterparts walk out of the bank with a check. She also shares the story of how a woman in Northern Ireland, juggling three kids and a full-time job while launching a business, gave Orly the title of the book in a single sentence. If you are a woman who has ever wondered whether it is your turn to write that book, this episode is going to hit a nerve.

• Orly Zeewy: linkedin.com/in/orlyzeewy

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com