Should you just publish your book on Amazon and call it a day? It's one of the questions I get asked most, and a lot of people are surprised when I say that for first-time business authors, going Amazon only is often exactly what I recommend. With so many options out there now, from IngramSpark to Barnes and Noble Press to Draft2Digital, plus the option of selling straight from your own website, it's easy to feel overwhelmed before you've even hit publish. In this solo episode, I'm walking you through why I usually tell first-time authors to keep things simple and start with just one platform. Not because it's the only way it can be done, but because it's often the easiest way to get your book out into the world and actually working for your business.

Most of the clients I work with aren't trying to build a retail book empire. They're writing a book to build credibility, attract clients, and open doors to speaking gigs and new opportunities. When that's the goal, the publishing process should keep your momentum going, not bog you down in dashboards and royalty reports. I'll share why an easy buying experience matters more than you might think, what really happens when authors try to sell books straight from their website (I've got a story about that one), and why starting simple now doesn't lock you in forever. If you've been carrying around a book idea and you don't want complicated publishing options slowing you down, this one's for you.

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com