You wrote the book. You gave the presentation. You've shared your expertise on stage after stage, podcast after podcast. But here's the question: are you actually getting the mileage out of all that hard-earned content, or is it sitting there gathering digital dust? In this episode, returning guest Michelle B. Griffin joins Gillian to reveal a tool that's quietly become a content goldmine for authors, speakers, and experts. Michelle shares the story of how she used it to refresh her own memory before a big presentation, turning a guide she'd written months earlier into a 20-minute audio recap she listened to on an afternoon walk. What started as a personal prep trick turned into something even better: a takeaway gift for her audience.

Michelle B. Griffin is a PR-powered personal brand and AI visibility strategist, TEDx speaker, and the founder of She's Visible, helping accomplished women experts and authors become seen and sought after for what they do best. In this conversation, Gillian and Michelle dig into everything from privacy concerns (is your content actually safe?) to the surprising range of formats this tool can generate, including sketchnotes, infographics, slides, and even quiz questions. They also explore creative use cases authors might never have considered, like turning a podcast guest brief into prep material, summarizing a host's past episodes before showing up as a guest, or distilling a LinkedIn profile into talking points before a discovery call. If you've ever felt like you're sitting on a mountain of content with no clear way to repurpose it, this episode hands you a map.

• Michelle B Griffin: linkedin.com/in/michellebgriffin

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com