Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
Hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and five-time published author — this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
084: The After the Podcast Playbook Every Author Needs with Gillian Whitney
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You said goodbye, the recording stopped, and you're feeling great about your podcast appearance. But here's the thing: the real work is just getting started. In this final episode of the podcast guesting series, Gillian walks you through everything you should be doing once the mic goes off, from thanking your host and being a true co-marketer, to asking for the assets that most guests never think to request. She also shares a candid story about a guest who barely acknowledged their appearance, and why that's not just bad manners, it's a missed marketing opportunity.
Once you've got those files in hand, the content possibilities are enormous. Gillian breaks down how to turn one podcast appearance into blog posts, LinkedIn articles, audiograms, video shorts, slider posts, and even future book content. She shares her favorite tools for transcription and clip creation, explains how to build a Spotify playlist and YouTube channel showcasing your guest appearances, and gives you full permission to promote that episode you did six months ago and never shared. If you've been sitting on podcast gold, this episode will get you moving.
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com