Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
Hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and five-time published author — this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
078: Get Booked, Get Heard: Why Podcast Guesting is a Must for Authors with Gillian Whitney
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Podcast guesting is one of the most underutilized — and completely free — marketing strategies available to authors. But getting booked on the right shows doesn't happen by accident. In this solo episode, Gillian breaks down exactly how to set yourself up as a podcast guest, drawing on her experience from both sides of the mic — as a guest on dozens of shows and as host of nearly 250 episodes across two podcasts.
From her very first appearance on the Marketing Study Lab (landed through a warm introduction, not a cold pitch) to the one time she did pitch cold and never heard back, Gillian shares the real lessons that most people learn the hard way. You'll find out why relationships will always outperform pitching tools, how to find shows where your ideal reader is already listening, and what a ninja tip involving podcast reviews can do for your visibility before you even send a message.
Plus, Gillian puts her host hat on to share the mistakes that guarantee she won't book you — including the ones you probably didn't even know you were making. Your homework is waiting at the end.
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com