Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works.
Hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and five-time published author — this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.
Easy Peasy Books
076: Your Book Is Your Backstage Pass: How Authors Land Speaking Opportunities with Gina Balarin
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You've written your book. Now what? If you're dreaming of taking your message from the page to the stage, this conversation with professional speaking coach and TEDx speaker Gina Balarin will change how you think about your book's next chapter. Gina breaks down the real relationship between authorship and speaking opportunities—spoiler alert: it's not about pitching your book, it's about giving your audience a gift they can actually use. She shares her "simplify and amplify" framework for distilling a whole book into a powerful talk, explains why Daniel Pink's keynote disappointed her (and what he could have done differently), and reveals the surprising truth about whether you should write the book first or get on stage first.
Whether you're eyeing a TEDx stage, local chamber events, or panel discussions, Gina gets brutally honest about what it really takes to land speaking gigs—including the 50 hours she spent rehearsing for a 15-minute talk. You'll discover how to tell your book's stories on stage without boring people who've already read them, why "leaving them wanting more" is your secret weapon for book sales, and how speaking becomes the most natural (non-salesy) way to put your book in readers' hands. This episode is packed with practical wisdom for any author ready to amplify their authority and turn doubt into applause.
- TEDX TALK: Confessions of a liar - Marketing in the era of authenticity | Gina Balarin
- Gina Balarin: linkedin.com/in/ginabalarin
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com