Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
064: Revising Your Book for a Shifting Landscape: Lessons from Updating "Business Gold" with Lynnaire Johnston
How do you keep your nonfiction book relevant when the landscape is constantly shifting? Lynnaire Johnston, LinkedIn expert and co-author of "Business Gold," reveals the behind-the-scenes process of revising and updating the ultimate guide to LinkedIn Company Pages.
As Lynnaire and co-author Michelle J Raymond prepare the third edition, she shares valuable insights on why they decided a new edition was necessary to reflect LinkedIn's latest changes, the nuts and bolts of the revision process, and how "Business Gold" caters to both small businesses and larger companies.
Whether you're contemplating a second edition or starting your first book, Lynnaire's experiences will give you a realistic peek at the world of nonfiction writing and publishing in an ever-evolving digital landscape. She also offers sage advice for aspiring authors, stressing the importance of writing with a clear end goal and target reader in mind and reminding us that a book is an ongoing project requiring continued marketing long after publication.
- Lynnaire Johnston: linkedin.com/in/lynnairejohnston
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com