
Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
055: From Sales Expert to Author Authority: LinkedIn Groups for Authors with Tracey Bedwell
Think LinkedIn groups are just digital tumbleweeds rolling around with no real value? Sales training expert Tracy Bedwell is about to change your mind in this "from the vault" LinkedIn Live replay! Tracy reveals her systematic approach to leveraging LinkedIn groups and events that grows her audience by 100 people every single Wednesday – and authors, these strategies are pure gold for building your platform. She breaks down her "big fish, small pond" strategy of mixing large communities with niche groups where you can quickly become the go-to expert, sharing why 99.9% of people are missing out on the low-hanging fruit that groups represent and how one strategic post per week generates between 200,000 to 600,000 views consistently.
If you've been struggling to gain traction on LinkedIn or wondering how to turn your expertise into authority, Tracy's "give to get" philosophy and foundation-first approach will transform how you think about platform building. We explore how joining strategic groups instantly gives you access to thousands of potential readers, why Wednesday mornings are Tracy's secret weapon, and how she uses LinkedIn events to fill 50% of her meetings without even attending them. This isn't about spamming or self-promotion – it's about becoming a thought leader through genuine value and strategic community engagement.
- Tracey Bedwell: linkedin.com/in/tracybedwell-salestraining
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com