Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
053: From Stories to Authority: Building Thought Leadership with Craig Allan
Struggling to connect with readers through your writing but know storytelling is the key to building author authority? Business coach and LinkedIn storyteller Craig Allan and I dive deep into the art of transformative storytelling in this engaging "from the vault" LinkedIn Live replay! Craig reveals that you don't need to be a natural performer or have dramatic life experiences to become a compelling storyteller – instead, you can mine your everyday moments, family anecdotes, and business experiences for powerful content that resonates. If you're an author who thinks "I don't have any good stories" or you've been intimidated by video content creation, this conversation will completely shift your perspective.
We explore Craig's systematic approach to organizing stories (hint: it involves one-line email reminders!), the crucial difference between telling stories for entertainment versus authority building, and why the takeaway is just as important as the tale itself. Craig shares his "Friday storyteller" strategy and explains how consistent narrative content has become his ultimate relationship-building tool. Whether you're crafting your manuscript or marketing your published book, you'll discover how to turn your personal experiences into your most powerful business card.
- Craig Allan: linkedin.com/in/craig-allan
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com