Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
049: Ruby Slippers and Red Pens: Using The Wizard of Oz to Craft Stories That Sell with Katherine Ledger
Struggling to transform your storytelling and connect with your audience? Business storyteller Katherine Ledger and I unlock the secret to magnetic content using wisdom from The Wizard of Oz in this "from the vault" LinkedIn Live replay! Katherine reveals that before you worry about perfecting your prose or finding your voice, you need to understand the real framework behind every compelling story. We explore why most authors and entrepreneurs are positioning themselves as the hero when they should be the guide, and how this simple shift changes everything about your content strategy.
If you've been creating content that feels flat or wondering why your expertise isn't translating into engagement, this conversation will revolutionize your approach. Katherine breaks down the four-part story arc hidden in Dorothy's journey, why vulnerability without strategy backfires, and how to use the "what if" moment to hook your ideal clients. She even shares her step-by-step framework for crafting customer stories that lead to meaningful conversations and sales. Perfect for authors who want to stop being the best-kept secret in their industry and start using storytelling as their ultimate business card to attract the right readers and clients.
- Katherine Ledger: linkedin.com/in/katherineledger
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com