Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
032: Writing to Serve, Not to Sell with Jeff Young
What if the true purpose of authorship was to serve readers rather than to build your own brand? Join me as I welcome Jeff Young, known as #TheLinkedInGuru, who embodies this philosophy through his book designed to help as many people as possible master LinkedIn—not to promote himself or generate leads, but to genuinely educate and empower others.
Unlike many authors who write books primarily for profit or lead generation, Jeff took a different approach. His book "Be Effective on LinkedIn®: With #TheLinkedInGuru" was created with accessibility as the core mission—priced at the lowest possible point on Amazon and strategically enrolled in KDP Select to offer free access periods and availability to Kindle Unlimited subscribers.
- Jeff Young: linkedin.com/in/jeffyoungralemoi
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com