Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
029: Narrow Focus, Wider Impact: Writing for a Niche Audience with Sarah Clay
Have you ever felt overwhelmed trying to write a book that appeals to everyone? LinkedIn expert Sarah Clay joins my show to share her journey writing "Employee Advocacy on LinkedIn" - and why targeting a specific audience became her winning strategy.
While many LinkedIn trainers write books trying to reach EVERYONE in the business world, Sarah made the deliberate choice to address companies looking to implement employee advocacy programs. We discuss how this specialized approach yielded greater impact and better results than a broader message ever could.
- Sarah Clay: linkedin.com/in/sarah-clay
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com